ALS Society of Canda

During my time with ALS Canada, Facebook experienced a 10% increase in followers and the organization as a whole was ahead of its fundraising goal as of October 2019.

The 2019 "It's About Time" End of Year campaign generated the highest amount of donations to-date for an end of year campaign. It led to more than a 9% increase in digital donations and an 18% increase in number of donations. Some of my responsibilities and roles are outlined below.

Plane Pull To End ALS

Supporting in the creation of, and implementing the marketing plan for the event
Event-day coverage
Promoting partners and participants before the event
Developing copy for event promotion
Designing event-day signage, which included way-finding images, t-shirts and team signs
Support the creation of campaign videos with our chosen vendor
Create graphics to be used for ads at Billy Bishop Airport

Plane Pull - Team Pull Times

Pane Pull Plaque Design

Plane Pull Promo Video and Copy

Plane Pull - Team Pull Times

1/11

Walk to End ALS

Develop and present How-To Social Media videos, including transcript for accessibility, for all the Walk coordinators and volunteers
Promote all 30 Walk locations to encourage registration
Support in the development of campaign videos with our chosen vendor
Support creative content development for PAID social media campaigns
Created print and digital designs

Walk To End ALS - Selected Creative Asset For Ads

Walk to End ALS - Selected Creative Asset For Ads

Walk To End ALS Social Media Basics

Walk To End ALS - Selected Creative Asset For Ads

1/6

Every August Until a Cure

Support in the development of over 10 researcher-focused videos for the campaign
Coordinate webinar promotion for the month of August
Create consistent content for the month of August revolving around the EAUAC campaign
Support in email campaigns throughout the month