Maria Vassiliou makes brands look and sound good online.

In other words, she's a content creator and digital marketer. Her natural eye for aesthetic visuals is paired with her marketing perspective. This combination allows her to create an audience journey that is relatable, authentic, and seamless.

 Paid Advertising 

 Photoshop 

 Illustrator 

 Video Editing 

 Google Analytics 

 Photography 

 InDesign 

 Video Editing 

 Campaign Management 

 Mobile Content Creation 

 Email Marketing 

 Wordpress/Wix/Squarespace 

 Microsoft Office 

 Content Development 

 SEO Implementation 

Marketing and Communications Generalist - ALS Society of Canada

March 2019 - Present

  • Develop and propose social content across all social channels

  • Support the launch and implementation of two major campaigns

  • Reduce outsourcing of materials and content creation

  • Collaborate with internal teams and external agencies to achieve fundraising and community growth goals

Social Media and Communications Lead - Miriam Baker Designs

February 2019 - Present

  • Spearheaded content development (social copy, articles/blog posts) and restructured social media planning

  • Managed two interns and various writers

  • Accelerated mailing list subscription by 39% in first six months

  • Online store sessions via social media increased by 1,074% (2018 vs 2019)

Communications Director - SheEO

August 2018 - January 2019

  • Led daily content creation across all social platforms

  • Collaborated with coworkers for events and initiatives

  • Supported email marketing campaigns

  • Collaborated with graphic design to create visual content on social channels

  • Responsible for minor video and photo editing

Communications Manager - Truly Inc

February 2018 - June 2019

  • Coordinated five consecutive TweetChats, resulting in (on average) 3 M impressions each time for the client

  • Launched, managed, and maintained client social platforms

  • Developed bi-weekly analytic presentations for client social channels

  • Supported in strategy creation and implementation

Social Media Manager - The Sorry Girls

November 2016 - April 2017

  • Planned content to keep the brand top-of-mind and relevant (utilizing certain hashtags, social media trends, etc)

  • Engaged followers daily to support community development

  • Designed graphic content for social

Global Shaper (Communications Lead) - World Economic Forum

January 2019 - Present

Support social initiatives that impact the Toronto community and ensure all communication channels amplify events and local happenings.

Improv Classes (courses & drop-in) - Second City

2015 - Present

Developed "think-on-your-feet" skills and learn scene-creation techniques​​

Counterbalance (personal project) - Social Initiative

2017 - Present

We produce video content highlighting the contributions and accomplishments of various Toronto communities that spotlight different cultural experiences.

Bachelor of Design, Advertising - Ontario College of Art and Design

2011 - 2015

Entrepreneurship Certificate - University of Toronto

2016 - present

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  • LinkedIn - Black Circle