Eirene Cremations

During my time with Eirene Cremations, their content saw over a 700% increase in impressions and a 1.4K% increase in engagement compared to prior to my joining.

I focused on leveraging existing networks and reaching out to new collaborators to create compelling and heartfelt content. I prioritized humanizing the brand while building trust in our community. I successfully elevated Eirene's online presence by implementing strategic initiatives that fostered this trust and connection with potential consumers. By focusing on lead generation through advanced SEO techniques, I ensured our content was easily discoverable and highly relevant to our audiences.

Meet The Team series

Humanized the brand by highlighting the funeral directors and care team
Shared personal and professional stories of employees
Fostered brand trust and connection with the audience through authentic narratives

Meet The Team Content Series

1/4

Introducing Video Content

Produced engaging videos for online posting
Aimed to build brand trust and connection with the audience
Increased online visibility through consistent video content creation
Enhanced content appeal by leveraging diverse video formats and styles

Important national dates

Developed ongoing blog posts for special dates throughout the year such as Mother's Day and Organ and Tissue Donation Month
Created social media campaigns to accompany the blog posts
Focused on educational content to inform and enlighten audiences
Aimed to build and strength community connections through targetted content

Important International Dates Content

1/5

Tools, Calendars & Response Matrix

Created essential documents to facilitate customer engagement, including a response matrix
Developed an editorial calendar to organize and plan content
Created a social media calendar to manage and schedule posts
Ensured consistent and ongoing content planning and execution
Onboarded specialized tools to use for social media scheduling, media tracking, and analytics