Miriam Baker Designs
During my time with Miriam Baker Designs, I spearheaded and implemented a digital strategy for the brand. This plan increased mailing list subscriptions by 39% in the first six months, and online store sessions increased by 1,074% (via social media in 2019 vs 2018). Some of my responsibilities and roles are outlined below.
Social Media Strategy and Implementation
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Lead the creation of a social media calendar and schedule
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Collaborate with photographers and supported on photoshoot sets to capture needed images
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Collaborate with stylists for pre-shoot briefing
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Responsible for a level of community outreach
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Collaborate with clients and partners, and involved them in social content
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Write copy for social posts
Website and Blogs
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Responsible for creating relevant Calls-To-Action on the website
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Coordinate and manage writers to publish written works on the blog
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Collaborate with SEO expert to increase our viewership
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Pitch article ideas to writers and designers
Newsletters
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Integrate social media with newsletter promotion to increase signups and website traffic
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Design and template newsletters
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Draft and finalize copy
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Create timely newsletters in response to current events
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Integrate newsletters with blog posts and new promotions
