Miriam Baker Designs

During my time with Miriam Baker Designs, I spearheaded and implemented a digital strategy for the brand. This plan increased mailing list subscriptions by 39% in the first six months, and online store sessions increased by 1,074% (via social media in 2019 vs 2018). Some of my responsibilities and roles are outlined below.

Social Media Strategy and Implementation

  • Lead the creation of a social media calendar and schedule

  • Collaborate with photographers and supported on photoshoot sets to capture needed images

  • Collaborate with stylists for pre-shoot briefing

  • Responsible for a level of community outreach

  • Collaborate with clients and partners,  and involved them in social content

  • Write copy for social posts

Miriam Baker Fall Collection Promo
Miriam Baker Fall Collection Promo

Miriam Baker Aesthetic
Miriam Baker Aesthetic

Miriam Baker Fall Collection Promo
Miriam Baker Fall Collection Promo

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Website and Blogs

  • Responsible for creating relevant Calls-To-Action on the website

  • Coordinate and manage writers to publish written works on the blog

  • Collaborate with SEO expert to increase our viewership

  • Pitch article ideas to writers and designers

Commissioned Blog Post
Commissioned Blog Post

Commissioned Blog Post
Commissioned Blog Post

Commissioned Blog Post
Commissioned Blog Post

Commissioned Blog Post
Commissioned Blog Post

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Newsletters

  • Integrate social media with newsletter promotion to increase signups and website traffic

  • Design and  template newsletters

  • Draft and finalize copy

  • Create timely newsletters in response to current events

  • Integrate newsletters with blog posts and new promotions

Miriam Baker Social Media Newsletter Pro
Miriam Baker Social Media Newsletter Pro

Miriam Baker Newsletter Example
Miriam Baker Newsletter Example

Miriam Baker Social Media Newsletter Pro
Miriam Baker Social Media Newsletter Pro

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