Resume
Experience
June 2021-
May 2023
Social Strategist, Mental Health ERG Co-Lead
Klick Health
Led research and analysis efforts, presenting social listening reports to aid leadership decision-making. Managed key partnerships, provided campaign insights to clients, facilitated understanding of regulatory processes, supported project brief development, contributed to new business acquisition, and served as co-lead for the Mental Health ERG.
April 2020-
May 2021
Social Media Manager
Appnovation
Developing tone and voice for social channels. Coordinating with PR and Marketing teams to establish best practices and approaches to digital content and audience engagement.
March 2019 -
March 2020
Marketing and Communications Generalist
ALS Society of Canada
Developed Social Media How-To videos for volunteers and Walk coordinators. Supported the launch and implementation of two major yearly campaigns, EAUC & EOY, with the latter seeing more than a 9% increase in digital donations compared to 2018 and more than an 18% increase in the number of donations.
Feb 2019-
Feb 2020
Designer & Social Media Coordinator
Miriam Baker Designs.
Spearheaded content development across all social channels. Coordinated and managed interns and writers. Increased mailing list subscription by 39% in the first six months. Online store sessions increased by 1,074% (via social media in 2019 vs 2018).
Feb 2017 -
July 2018
Communications Manager
Truly.inc
Managed editorial, marketing and social teams to relay key messaging before, during, and after key events. Ran and optimized social ads on Twitter, Facebook, LinkedIn and Instagram. Coordinated content in English and French. Launched social channels for an international conference and grew the platforms more than 200% in the first year.
Nov 2016 -
April 2017
Social Media Manager
The Sorry Girls
Responsible for developing & curating content that keeps the brand top of mind. This includes paying attention to relevant hashtags and social media trends. Prioritized community management for the brand across Facebook, Twitter, Pinterest and Instagram.
Education
2011 - 2015
ONTARIO COLLEGE OF ART AND DESIGN UNIVERSITY
Bachelor of Design, Major in Advertising
2020-2021
CENTENNIAL COLLEGE
Thanatology (Death Studies)
A Practical Approach
Professional skillset
Social Networking
Community Building
Google Analytics
Social Media Analytics
Product Photography
Adobe CS
Paid Social Media
Email Strategy
Teamwork & Collaboration
Languages
English (native)
Greek (proficient)
Italian/French (beginner)
Extra Curriculars
Philotimo Life
Founder and Co-Host
October 2020 - Present
Breathing life into the conversation around death.
Hospice Toronto
Fund Development Committee Member
December 2020 - Present
Support fundraising initiatives and events with the Hospice Toronto board member committee.
Nightingale Center for Grieving children, youth, and families
Board Member
January 2021 - Present
Support fundraising and marketing initiatives to promote the work of the organization.
Second City Improv Course
Student
2015-2018
Completed three levels of the Second City Improv courses, and had the opportunity to perform on the John Candy Box stage.