Social Media Manager
Developing tone and voice for social channels. Coordinating with PR and Marketing teams to establish best practices and approaches to digital content and audience engagement.
March 2019 -
Marketing and Communications Generalist
ALS Society of Canada
Developed Social Media How-To videos for volunteers and Walk coordinators. Supported the launch and implementation of two major yearly campaigns, EAUC & EOY, with the latter seeing more than a 9% increase in digital donations compared to 2018 and more than an 18% increase in the number of donations.
Designer & Social Media Coordinator
Miriam Baker Designs.
Spearheaded content development across all social channels. Coordinated and managed interns and writers. Increased mailing list subscription by 39% in the first six months. Online store sessions increased by 1,074% (via social media in 2019 vs 2018).
August 2018 -
Led daily content creation across all social channels. Created segmented email marketing content and collaborated with the graphic designer to create visual content. Established an aesthetic approach to social channels.
Feb 2017 -
Managed editorial, marketing and social teams to relay key messaging before, during, and after key events. Ran and optimized social ads on Twitter, Facebook, LinkedIn and Instagram. Coordinated content in English and French. Launched social channels for an international conference and grew the platforms more than 200% in the first year.
Nov 2016 -
Social Media Manager
The Sorry Girls
Responsible for developing & curating content that keeps the brand top of mind. This includes paying attention to relevant hashtags and social media trends. Prioritized community management for the brand across Facebook, Twitter, Pinterest and Instagram.
2011 - 2015
ONTARIO COLLEGE OF ART AND DESIGN UNIVERSITY
Bachelor of Design, Major in Advertising
2016 - 2018
University of Toronto
Business & Entrepreneurial Courses, Continuing Studies
Level 1 Italian, Continuing Studies
Social Media Analytics
Paid Social Media
Teamwork & Collaboration
2020 - Present
Co-Founder & Host, The Next Normal Podcast
A platform engaging in conversations with experts from various industries to curate thought leadership pieces that will help you prepare yourself for what the future will hold.
2019 - Present
Board Member, Panmessinian Association of Toronto
Engaging Greek youths part of the Panmessinian Dance Group through fundraisers and community events.
2016 - 2017
She Shouts About
A grass-roots project focused on creating a community revolving around inclusive discussions. This resulted in three zine publications, 2 podcast seasons, and a handful of meetings within the city.
2020 - present
An initiative that focuses on creating a world where people are open to having vulnerable discussions on alternative subjects as a way to bond and connect with others. This is done through a series of small and intimate guided conversations.
2017 - 2018
An initiative meant to document and unravel untold stories of influencers within their communities and bring the discussions to life through a
2015 - 2018
Student, Second City Improv Courses
Completed three levels of the Second City Improv courses, and had the opportunity to perform on the John Candy Box stage.
2016 - 2017
Event Photographer & Gala Committee Member, North York Women's Shelter
Supported in public relations initiatives for the shelter's yearly gala, and acted as event photographer.