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December 2023-

Content Strategist

Eirene Cremations

I developed and executed tailored content strategies aligned with business objectives, leveraging market insights and analytics. I ensured compliance with industry regulations while driving brand awareness and engagement through creative and impactful content.

June 2021-
May 2023

Social Strategist, Mental Health ERG Co-Lead

Klick Health

Led research and analysis efforts, presenting social listening reports to aid leadership decision-making. Managed key partnerships, provided campaign insights to clients, facilitated understanding of regulatory processes, supported project brief development, contributed to new business acquisition, and served as co-lead for the Mental Health ERG.

April 2020-
May 2021

Social Media Manager


Developing tone and voice for social channels. Coordinating with PR and Marketing teams to establish best practices and approaches to digital content and audience engagement. 

March 2019 - 

March 2020

Marketing and Communications Generalist

ALS Society of Canada

Developed Social Media How-To videos for volunteers and Walk coordinators. Supported the launch and implementation of two major yearly campaigns, EAUC & EOY, with the latter seeing more than a 9% increase in digital donations compared to 2018 and more than an 18% increase in the number of donations.

Feb 2019-

Feb 2020

Designer & Social Media Coordinator

Miriam Baker Designs.

Spearheaded content development across all social channels. Coordinated and managed interns and writers. Increased mailing list subscription by 39% in the first six months. Online store sessions increased by 1,074% (via social media in 2019 vs 2018).

August 2018 - 

January 2019

Communication Director


Led daily content creation across all social channels. Created segmented email marketing content and collaborated with the graphic designer to create visual content. Established an aesthetic approach to social channels.

Feb 2017 - 

July 2018

Communications Manager

Managed editorial, marketing and social teams to relay key messaging before, during, and after key events. Ran and optimized social ads on Twitter, Facebook, LinkedIn and Instagram. Coordinated content in English and French. Launched social channels for an international conference and grew the platforms more than 200% in the first year. 

Nov 2016 - 

April 2017

Social Media Manager

The Sorry Girls

Responsible for developing & curating content that keeps the brand top of mind. This includes paying attention to relevant hashtags and social media trends. Prioritized community management for the brand across Facebook, Twitter, Pinterest and Instagram.


2011 - 2015


Bachelor of Design, Major in Advertising



​Thanatology (Death Studies)
A Practical Approach

Professional skillset

Social Networking

Community Building

Google Analytics

Social Media Analytics

Product Photography

Adobe CS

Paid Social Media

Email Strategy

Teamwork & Collaboration


English (native)

Greek (proficient)

Italian/French (beginner)

Extra Curriculars

Philotimo Life

Founder and Co-Host

October 2020 - Present

Breathing life into the conversation around death.

Nightingale Center for Grieving children, youth, and families

Board Member

January 2021 - Present

Support fundraising and marketing initiatives to promote the work of the organization.

Hospice Toronto

Fund Development Committee Member

December 2020 - Present

Support fundraising initiatives and events with the Hospice Toronto board member committee.

Second City Improv Course



Completed three levels of the Second City Improv courses, and had the opportunity to perform on the ​John Candy Box stage.

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