Resume

Experience

April 2020-

Present

Social Media Manager

Appnovation

Developing tone and voice for social channels. Coordinating with PR and Marketing teams to establish best practices and approaches to digital content and audience engagement. 

March 2019 - 

March 2020

Marketing and Communications Generalist

ALS Society of Canada

Developed Social Media How-To videos for volunteers and Walk coordinators. Supported the launch and implementation of two major yearly campaigns, EAUC & EOY, with the latter seeing more than a 9% increase in digital donations compared to 2018 and more than an 18% increase in the number of donations.

Feb 2019-

Feb 2020

Designer & Social Media Coordinator

Miriam Baker Designs.

Spearheaded content development across all social channels. Coordinated and managed interns and writers. Increased mailing list subscription by 39% in the first six months. Online store sessions increased by 1,074% (via social media in 2019 vs 2018).

August 2018 - 

January 2019

Communication Director

SheEO

Led daily content creation across all social channels. Created segmented email marketing content and collaborated with the graphic designer to create visual content. Established an aesthetic approach to social channels.

Feb 2017 - 

July 2018

Communications Manager

Truly.inc

Managed editorial, marketing and social teams to relay key messaging before, during, and after key events. Ran and optimized social ads on Twitter, Facebook, LinkedIn and Instagram. Coordinated content in English and French. Launched social channels for an international conference and grew the platforms more than 200% in the first year. 

Nov 2016 - 

April 2017

Social Media Manager

The Sorry Girls

Responsible for developing & curating content that keeps the brand top of mind. This includes paying attention to relevant hashtags and social media trends. Prioritized community management for the brand across Facebook, Twitter, Pinterest and Instagram.

Education

2011 - 2015

ONTARIO COLLEGE OF ART AND DESIGN UNIVERSITY

Bachelor of Design, Major in Advertising

2016 - 2018

University of Toronto

  • Business & Entrepreneurial Courses, Continuing Studies

  • Level 1 Italian, Continuing Studies

Professional skillset

Social Networking

Community Building

Google Analytics

Social Media Analytics

Product Photography

Adobe CS

Paid Social Media

Email Strategy

Teamwork & Collaboration

Languages

English (native)

Greek (proficient)

Italian (beginner)

Extra Curriculars

2020 - Present

Co-Founder & Host, The Next Normal Podcast

A platform engaging in conversations with experts from various industries to curate thought leadership pieces that will help you prepare yourself for what the future will hold.

2019 - Present

Board Member, Panmessinian Association of Toronto

Engaging Greek youths part of the Panmessinian Dance Group through fundraisers and community events.

2016 - 2017

She Shouts About

A grass-roots project focused on creating a community revolving around inclusive discussions. This resulted in three zine publications, 2 podcast seasons, and a handful of meetings within the city.

2020 - present

Cena Chats

An initiative that focuses on creating a world where people are open to having vulnerable discussions on alternative subjects as a way to bond and connect with others. This is done through a series of small and intimate guided conversations.

2017 - 2018

Co-Founder, Counterbalance

An initiative meant to document and unravel untold stories of influencers within their communities and bring the discussions to life through a

visual-based approach.

2015 - 2018

Student, Second City Improv Courses

Completed three levels of the Second City Improv courses, and had the opportunity to perform on the ​John Candy Box stage.

2016 - 2017

Event Photographer & Gala Committee Member, North York Women's Shelter

Supported in public relations initiatives for the shelter's yearly gala, and acted as event photographer.

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