Timely, Audience-focused Events
C2 Montreal is a business and creative conference. To ensure the audience is engaged in the online community along with the in-person experience, a "Social Squad" is assembled to capture all relevant content. This ensures that the audience at home is engaged with the conference while the people at the event are able to catch up on anything that they missed throughout the day. Below are examples of live-tweeting during talks, live-posting on Instagram, real-time interviews with attendees, and behind-the-scenes action of the events.
Consistent and reliable content created during live events developed trust with the audience. This trust and support of the brand allowed for the launch of the C2 International channels and the C2 podcast. See below for examples of content developed for each launch.
Social Media Events
Digital Marketing Events
Social Media Manager