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The Honey Jam

After creating and implementing a social strategy, The Honey Jam social channels saw an increase of over 900% for post reach, page likes, and post engagements. A content plan and calendar was created to ensure each artist was featured on our channels, as well as the event partners.

Pre-Event Strategy and Implementation

  • Create social strategy for event promotion

  • Establish scheduling timeline

  • Incorporate partners into posts

  • Coordinate social sharing among artists and performers

  • Write and publish social content

  • Set up analytics and tracking for URL clicks

Live Event Coverage

  • Respond in real time to people on social media

  • Cover event and performances

  • Take screenshots and share video snippets for those unable to virtually attend

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